How to celebrate Valentine's Day 2022 in an eco-responsible way?

Comment Célébrer La Saint-valentin 2022 De Façon écoresponsable?

We've barely put away our Christmas decorations before companies' marketing calendars set the stage for the next major consumer holiday: Valentine's Day.

Marketing specialists are full of strategies to convince us that the best proof of love for someone is to buy them something. And let's be honest, that "something" is just another trinket they probably don't need. A certain guilt arises from the obligation to "mark" the event, even at the last minute, lest one be judged a bad partner.

Even though, still today, the largest share of purchases consists of traditional cards, chocolates, flowers, and jewelry, it has expanded to include everything from plush toys to clothing and even electronics.

Just like the Christmas period, this day of love has an enormous environmental impact. Take long-stemmed roses, for example. This flower, highly prized by romantics, travels more than 5500 kilometers by plane, then by refrigerated truck, passing through three countries before arriving in Quebec.

Here are 5 ways to show your love in a greener way

With a slam poem

Write them a slam poem! The classic poem revisited that can be fun to compose. Here's a read that might help you. If you're not a David Goudreault at heart, you can simply leave them little handwritten notes they can find throughout the day.

With local chocolate

If you want to stick with the classics, prioritize a local chocolate shop in your neighborhood. Several local artisan chocolatiers offer you edible gems.

With a walk

A simple walk to a naturally beautiful place can create a magical moment and become the setting for a most romantic exchange.

With a playlist

Compile the songs that have marked your couple's journey into a file. Or more simply, a playlist that makes you think of your significant other.

With quality time

Rather than offering material things that will add to those of previous years, why not offer a theater ticket, a concert, spa access, or a weekend in the countryside... plenty of ideas for future good times to experience together!

Valentine's Day may be a consumer holiday, but you could give it meaning...